Nike strategic analysis essay

The "Just Do It" campaign launched in 1988 was highly successful with the Age selecting the campaign as one of the top two taglines of the 20th century with it being both "universal and intensely personal". [2] [ not in citation given ] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign". One of the campaign's objectives was to target all Americans regardless of age, gender or physical fitness level [3] which led to Nike becoming worn as a fashion statement, not just as fitness gear (Nearly 80% of Nike’s running shoes are not worn for their intended purpose). Nike’s fundamental objective was to represent sneakers as a fashion statement to consumers, especially females, teens and males aged 18–40.

This article examines the external environment in which Starbucks operates by using the PESTLE methodology. This methodology consists of six external environmental drivers and within each, the key drivers or the external trends are discussed. The key conclusions reached in this article are that despite the global economic slowdown, Starbucks has the opportunity to reach out to its existing consumer base by offering value added but lower priced options. In other words, based on the market research, which shows that consumers have not really cut down on their coffee consumption but have shifted to lower priced options, is an indicator that Starbucks can continue to be the market leader. Apart from this conclusion, this article also examines the rise of the “Ethical Chic” consumer who wants the brands he or she consumes to be socially and environmentally responsible.

Nike is the world's largest sports and fitness company, earning $US14 billion in revenue. The company, with one of the world's most identifiable logos - the 'swoosh', is a leader in sports equipment research and development (R&D). Nike identified a gap in the sports shoe market - a shoe which mimics barefoot running in order to strengthen runners' feet and legs, giving them more power and speed while reducing the risk of injury. After extensive R&D, the shoe, Nike Free, was developed. Nike Free was given an initial, strictly controlled, limited 12 month release before being promoted to consumers worldwide. After reading this Case Study, students should be able to:

The main objective of strategic leadership is strategic productivity. Another aim of strategic leadership is to develop an environment in which employees forecast the organization’s needs in context of their own job. Strategic leaders encourage the employees in an organization to follow their own ideas. Strategic leaders make greater use of reward and incentive system for encouraging productive and quality employees to show much better performance for their organization. Functional strategic leadership is about inventiveness, perception, and planning to assist an individual in realizing his objectives and goals.

Nike strategic analysis essay

nike strategic analysis essay

The main objective of strategic leadership is strategic productivity. Another aim of strategic leadership is to develop an environment in which employees forecast the organization’s needs in context of their own job. Strategic leaders encourage the employees in an organization to follow their own ideas. Strategic leaders make greater use of reward and incentive system for encouraging productive and quality employees to show much better performance for their organization. Functional strategic leadership is about inventiveness, perception, and planning to assist an individual in realizing his objectives and goals.

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